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Five Year Plan
Fresmo 4 Biz
  February 25, 2018   
Business Services Center
Marketing: Building a Successful Marketing Plan
Home :: Business Services :: Business Services Center :: Marketing :: Building a Successful Marketing Plan

Elements of a Marketing Plan
  1. Description of the Target Market
    1. Age
    2. Sex
    3. Profession
    4. Income level
    5. Educational level
    6. Residence
  2. Description of Competitors
    1. Market research data
    2. Demand for product or service
    3. Nearest direct and indirect competitors
    4. Strengths and weaknesses of competitors
    5. Assessment of how competitors businesses are doing
    6. Description of the unique features of your product or service
    7. Similarities and dissimilarities between your
    8. Product or service and competitors
  3. Description of Product or Service
    1. Describe your product or service
    2. Emphasize special features, i.e., the selling points
  4. Marketing Budget
    1. Advertising and promotional plan
    2. Costs allocated for advertising and promotions
    3. Advertising and promotional materials
    4. List of advertising media to be used and an estimate of cost for each medium
  5. Description of Location
    1. Description of the location
    2. Advantages and disadvantages of location
  6. Pricing Strategy
    1. Pricing techniques and brief description of these techniques
    2. Retail costing and pricing
    3. Price lining
    4. Multiple pricing (for service businesses only)
    5. Service components
    6. Material costs
    7. Labor costs

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