Fresno Regional Workforce Development Board
Workforce Connection Logo Fresno County Workforce Connection
  Contact Us Site Map Help


F.C.W.I.B.
RFP's/RFQ's/
News and Events
Job Seekers
Business Services
  Job Board
  Rapid Response
  Business Service Center
  Business Tax Credits & Incentives
  Business Resources
  Business Events Calendar
  Frequently Asked Questions
Sector Projections
Training Providers
Partners
Youth Services
Five Year Plan


Workforce Connection Home
Five Year Plan
Fresmo 4 Biz
  December 12, 2017   
Business Services Center
Marketing: Building a Successful Marketing Plan
Home :: Business Services :: Business Services Center :: Marketing :: Building a Successful Marketing Plan


Elements of a Marketing Plan
  1. Description of the Target Market
    1. Age
    2. Sex
    3. Profession
    4. Income level
    5. Educational level
    6. Residence
  2. Description of Competitors
    1. Market research data
    2. Demand for product or service
    3. Nearest direct and indirect competitors
    4. Strengths and weaknesses of competitors
    5. Assessment of how competitors businesses are doing
    6. Description of the unique features of your product or service
    7. Similarities and dissimilarities between your
    8. Product or service and competitors
  3. Description of Product or Service
    1. Describe your product or service
    2. Emphasize special features, i.e., the selling points
  4. Marketing Budget
    1. Advertising and promotional plan
    2. Costs allocated for advertising and promotions
    3. Advertising and promotional materials
    4. List of advertising media to be used and an estimate of cost for each medium
  5. Description of Location
    1. Description of the location
    2. Advantages and disadvantages of location
  6. Pricing Strategy
    1. Pricing techniques and brief description of these techniques
    2. Retail costing and pricing
    3. Price lining
    4. Multiple pricing (for service businesses only)
    5. Service components
    6. Material costs
    7. Labor costs





 
© Copyright 2017. Fresno Regional Workforce Development Board. All Rights Reserved. Workforce Connection Back to Top
This WIOA, Title I-financially assisted program/service is an equal opportunity employer/program.
Auxiliary Aids and services are available upon request to people with disabilities, with 72 hours notice.